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Online Retail
The traditional catalog merchandisers led the charge into online retailing, but now anyone who’s selling anything is scrambling for their piece of the online pie. Consumer habits have evolved from early caution to embracing the Internet as a full-scale shopping — though not always buying — mall. Who has the best sites? How are consumers reacting to new technologies? What’s on the horizon? Let’s go shopping!
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Industry Focus:
What Every Retailer Wants for Christmas
Retailers look forward anxiously to the holiday season, counting on their online channel. A round-up of projections for the high retail holiday, and a look at site testing to get ready for, hopefully, a busy season.
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By the Numbers:
Top Retailers
How does your site compare? Keynote’s weekly look at the top-performing retail sites, measured from Keynote’s test and measurement infrastructure in major metro areas across the U.S.
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By the Numbers:
Looks Aren’t Everything
Learn how consumers correlate the home page design of a wireless Web site to the overall brand impact.
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ON YOUR MIND |
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“Ten years from now, the number one success factor is going to be the ability to create an online experience that is very much like walking through a mall, walking through a store, talking to a virtual salesperson.”
Vik Chaudhary, VP of Product Management & Corporate Development, Keynote Systems
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