Europe Press Room: 2008
Welcome Back from Summer Holidays – With just 100 Shopping Days Left Until Christmas, Keynote launches 2008 Holiday Survival Guide for Online Retailers
SAN MATEO, CALIF., – September 15, 2008 – Keynote Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, has launched the 2008 Holiday Survival Guide, a micro-site expressly designed as a one-stop resource to help e-commerce sites prepare for the upcoming Christmas shopping season. With just 100 shopping days left until Christmas, the portal aims to ready retailers for their busiest season, providing videos, load testing tips, case studies and whitepapers.
“Christmas is big business for retailers, and with the internet now many shoppers’ preferred destination, it’s essential that websites are optimised and ready to cope with the increase in traffic,” said Martin Stern, regional manager EMEA, Keynote Systems. “It’s no use thinking about this in December – retailers should be undertaking load testing now to iron out any potential issues down the line. This will ensure that retailers don’t miss out on the lucrative Christmas business.”
In addition, in partnership with Best Buy, Keynote will also host a training Webinar that will aid online retailers as they reach a crucial time in preparing their Web sites for the onslaught of holiday shopping. With retailers already furiously at work preparing their sites to deal with the expected load increase, the Webinar, entitled “E-commerce in Today’s Economy: How Best Buy Uses Site Performance to Minimise Abandonment”, focuses on how retailers retain every shopping opportunity and prevent potential customers from clicking away from their page. The Webinar will highlight Best Buy’s best practices for high-performance Web sites.
Webinar Presenters, Time and Date
Webinar presenters include Adam Sand, senior manager of online operations at Best Buy and Donald Foss, senior manager of consulting services at Keynote. The Webinar will be moderated by Rick Gallagher, publisher of STORES Media.
The Webinar will begin 6pm BST on Tuesday, September 16, 2008. Retailers seeking to optimise their Web site performance and protect their holiday revenues can register at http://www.iian.ibeam.com/events/nrfe001/27522/index.jsp?adid=ks.
2008 Holiday Survival Guide Portal
To access the Holiday Survival Guide, please visit: http://www.keynote.com/Key_Ads/wptm_load_pro_holiday_guide_2008.html.
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,500 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,800 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and WebEffective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2008 Keynote Systems, Inc.
Editorial Contacts:
Ryan Whelan and Kathryn Mills-Webb, Johnson King, +44 (0) 20 7401 7968, keynoteteam@johnsonking.co.uk
