Press Room: 2005

Keynote Appoints New Vice President and Managing Director for Asia Pacific

• Jeff Kraatz, Former Executive with Lucent, Octel Communications and SPRINT, Joins Keynote to Build Asia Pacific Operations
• Appointment Underscores Keynote's Aggressive Global Market Expansion and Strategic Advantage of Its Worldwide Infrastructure
• Goal is High Growth Division in Asia with Channels, Partners, and World Class Services for Enterprise Business, Portals, and Service Providers

SAN MATEO, Calif. — November 3, 2005 — Today, Keynote Systems (Nasdaq:KEYN), the worldwide leader in services that improve online business performance and communications technologies, announced that Jeff Kraatz, former managing director of North Asia for voice messaging leader Lucent and Octel Communications, and network services company SPRINT, has been named vice president and managing director for the Asia Pacific region for Keynote. In this position, Kraatz assumes responsibility for sales, operations and professional services, including Keynote's service level management (SLM), customer experience management (CEM) solutions, and Competitive Intelligence (CI) studies to expand and increase Keynote's global market presence. Mr. Kraatz reports to Patrick Quirk, executive vice president of worldwide customer operations.

"Keynote has made a significant investment in its measurement infrastructure in Asia because of the strong demand from its base of global customers who represent over 70% of the world's top Web sites and over 50% of the Fortune 100 companies. We see our Asia Pacific business growing to become a significant part of Keynote in the next few years," said Patrick Quirk, executive vice president of worldwide customer operations at Keynote.

Quirk continued, "Both the timing and the market is right for Keynote to place strategic emphasis on Asia. With Keynote's aggressive approach to developing new channels, finding strategic partners in worldwide markets, and demand pull from service providers for wireless measurements, voice over Internet protocol and streaming media services, it was important to recruit a seasoned executive with Jeff's skills and experience who could build a diverse organization to serve enterprise customers, portals and service providers. Jeff's appointment will enable Keynote to increase its presence in the Asia Pacific markets just as those markets are poised for growth."

"Asia represents the fastest growing Internet population, deep broadband penetration, and the largest number of sophisticated mobile users in the world. Innovation in Asia is the mantra of business leaders as well as from developing markets — and convergence of the Internet, communications and media are all pushing the envelope throughout the region," said Jeff Kraatz. "All these forces come with a risk to the end user experience. Keynote has a full suite of products and services to detect, measure, competitively compare, and improve all these converged worlds."

Kraatz notes that the existing KeyNet measurement network across 17 geographical locations in Asia Pacific is operational and providing a quality infrastructure for customers and partners to leverage today.

The dynamic and competitive consumer and business environment of each Asian market creates an atmosphere of explosive growth tempered with the realism that businesses and service providers must give customers a quality user experience to avoid churn and maximize profits. Keynote is ideally positioned to deliver on the promise of a quality end user experience regardless of the medium and thus deliver real business value to the owners of these Web businesses and competitive networks with solutions that uniquely enable them to run their businesses more profitably. In doing so Keynote continues to expand on the success and reputation for accuracy and independence that it already enjoys in North America and to build a market-leading Keynote Asia Pacific organization through aggressive growth and acquisitions.

During the course of his career, Kraatz held a variety of senior management positions, including those at Octel Communications, where he built successful channel programs, ran national accounts operations, and based in Hong Kong built Octel into a mature Service Provider market leader in Asia for five years prior to an acquisition by Lucent Technologies. Kraatz has also been vice president of worldwide sales for Caspian Networks, and a CEO of two divergent e-commerce businesses. He has over 25 years of management experience in pioneering and scaling technology businesses that serve enterprise, Internet and service provider operations.

About Keynote
Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority®, is the worldwide leader in services that improve online business performance and communications technologies. Approximately 2,300 corporate IT and marketing departments and 13,000 individual subscribers rely on Keynote's growing range of measurement and monitoring, service level and customer experience management services to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability.

Keynote is viewed as The Internet Performance Authority due to the company's global infrastructure of over 1,600 measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 60 million Internet performance measurements, frequent media citations quoting Keynote's Web performance data and analysis, the company's market-leading Web performance indices for vertical markets and leading customer research that provides critical business insight into online customer experiences, industry trends and competitive Web strategies.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2005 Keynote Systems, Inc.

Editorial Contacts:
Della Lowe, Keynote Systems, (650) 403-3233 dlowe@keynote.com

Dan Berkowitz, Keynote Systems, (650) 403-3305 dberkowitz@keynote.com