Press Room: 2008
Keynote Demonstrates Industry Demand for Common Short Code Monitoring with Addition of Cellfire as a New Customer
CTIA, LAS VEGAS — April 02, 2008 — Keynote Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today demonstrated continued momentum for Keynote’s Common Short Code (CSC) SMS monitoring service with the addition of Cellfire, a nationwide mobile coupon and discount offer service. Keynote’s Mobile Application Perspective® technology is an on-demand, first-of-its-kind Common Short Code monitoring service that was created based on the growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of SMS messages sent via Common Short Codes.
The Cellfire mobile coupon service automatically delivers savings directly to consumers via their mobile phones and provides frequently updated discounts specific to their geographic area. The company also helps advertisers mobilize their traditional print and electronic promotional marketing and advertising strategies to drive more traffic to their stores, spark purchases and increase sales. By leveraging Keynote’s on-demand Mobile Application Perspective technology, Cellfire now has full visibility into the performance, availability and delivery of its Common Short Code service. Additionally, Keynote’s solutions enable Cellfire to gauge the performance of its SMS aggregator to better assure it is meeting its SLA.
“Unlike SMS text-based offers, our application-based service allows consumers to easily store, search and use many discounts across multiple merchants and locations,” explained Preston Tollinger, CTO of Cellfire. “By using Keynote’s Common Short Code monitoring service, we can rest assured that our users will continue to receive an exceptional experience using our service.”
“Cellfire offers a tremendously valuable service by seamlessly delivering millions of coupons to its subscriber base,” explained Shlomi Gian, director of mobile business development at Keynote. “We’re confident Cellfire will continue to benefit from the visibility our on-demand Common Short Code monitoring service offers.”
Common Short Codes represent a fast-growing channel offering direct communication with consumers, anytime and anywhere through a common medium – Short Message Service (SMS). Common Short Codes are four to six digit numeric codes to which text messages can be sent from a mobile phone to access or buy mobile content (e.g. horoscopes, games, ring tones, etc.), vote for your favorite TV personality, participate in a poll, and more. Common Short Codes can be leased by any company looking to interact with hundreds of millions of wireless consumers.
“We’re seeing an immediate need and growing demand for complete visibility into the delivery time and success rate of messages sent through Common Short Codes,” explained Manny Gonzalez, senior director of mobile technology at Keynote. “Companies that depend on Common Short Codes as the lifeline to their customers are now taking a forward-thinking approach to ensuring performance, addressing issues long before they ever affect the customer and ultimately ensuring a positive end-user experience.”
Keynote also announced at CTIA that it will introduce the industry’s first study on the performance of Common Short Codes (CSCs). Using the company’s on-demand Mobile Application Perspective® monitoring service, Keynote’s comprehensive study will calculate the roundtrip delivery time, success rate and reliability of 25 independent Common Short Codes and rank the Short Message Service (SMS) aggregators based on the performance and availability of their implemented Common Short Codes. For more information, please visit: www.keynote.com/company/press_room/index.html
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com
Susan Vander May, Citigate Cunningham, (415) 618-8721, svandermay@citigatecunningham.com
