Financial Services
Industry Studies
Keynote industry studies for the financial services industry reveal which financial services companies are successfully using their Web sites to build brand affinity and what they are doing right to drive future business.
The studies answer questions such as:
- Which Web sites are motivating and enabling prospects to become customers?
- Which Web sites are providing an online experience that drives customers to be loyal and satisfied?
- What best practices are top performers implementing in order to achieve their online goals?
- Which financial services Web sites are the most reliable and responsive and why?
- How can financial services Web sites prevent revenue loss and customer abandonment?
- What specific changes should companies make in order to gain a competitive edge?
Keynote offers research for the following online customers and prospects in the financial services industry:
- Auto Insurance Prospects
- Banking Customers
- Banking Prospects
- Brokerage Customers
- Brokerage Prospects
- Credit Card Customers
- Credit Card Prospects
Download the research abstracts to review sample findings:
2008
New! Credit Card Prospects (Customer Experience Rankings® and Service Level Rankings Study)
UK Banking Prospects (Customer Experience Rankings® Study)
UK Banking Prospects (Service Level Rankings Study)
2007
UK Banking Prospects (Customer Experience Rankings® Study)
Credit Card Customers (Service Level Rankings Study)
2006
Banking Prospects (Service Level Rankings Study)
Brokerage Prospects (Customer Experience Rankings® Study)
Credit Card Customers (Service Level Rankings Study)
Banking Prospects (Customer Experience Rankings® Study)
Credit Card Prospects (Customer Experience Rankings® Study)
2005
Auto Insurance Prospects (Customer Experience Rankings® Study)
Auto Insurance Prospects (Service Level Rankings Study)
Scorecards for Financial Services
Keynote’s Scorecards for Financial Services are bi-annual industry-specific scorecards that use a framework of 200+ expert-determined criteria to measure sites’ ability to meet best practice guidelines.
Criteria are grouped into industry-specific “user tasks” (e.g., apply for an account, transact, or learn & plan) and “categories” (functionality, usability, privacy & security, quality & availability) in order to help firms identify the strengths and/or opportunities in specific areas of their sites.
Each Scorecard is created and maintained by a team of Keynote analysts who are considered thought leaders in usability, online privacy, web security, content quality, and accessibility. To collect Scorecard data, our analysts follow a rigorous research process that includes interviewing and surveying Scorecard companies, opening accounts with firms for direct Web site examination, and conducting automated site analysis.
Scorecards are available for Web sites of the following industries:
For more information on Scorecards for financial services, visit our portal.