Interactive Advertising Developer Testing

Keynote’s Interactive Advertising Testing is a means of quickly and efficiently assessing the likely performances (awareness, engagement, recall, appeal, attribute performance, etc.) of alternative rich interactive advertising concepts utilizing proven online research methodologies via a proven software platform, WebEffective.

Keynote will provide you with accurate and reliable data for measuring the effectiveness of your online presence. You will also receive actionable insights that will allow you to make changes that immediately enhance your brand image and separate you from the competition.

With Keynote you can:

• Evaluate the effect of new visual designs, comps, and positioning.
• Determine which content does the best job of engaging customers.
• Assess brand awareness, liking and intent to buy along with reviewing clickstreams to optimize site engagement.
• Keep projects in scope and on time by providing clients with hard data from actual users so that they can quickly make decisions.
• Smooth out glitches and eliminate bottlenecks caused by under-performing site offerings.
• Use information about strengths and weaknesses to prioritize changes in site features and online marketing strategies
• Objectively assess the impact of development and marketing efforts with a reliable set of quantitative metrics that can be tracked over time.
• Improve advertising production to test and validate early stage creative, and continue testing as the concept matures.
• Deploy studies as often as needed to any region in any of 17 languages.
• Review results in hours.